Debenhams 1999

Developing independent strengths

Following its demerger from stores group Arcadia, Debenhams was keen to re-establish independent strengths as an employer of choice.

Cchange carried out a thorough appraisal of all recruitment and induction processes, and accompanying collateral.

Recommendations from focus groups designed, structured and held by Cchange, contributed to the design of a new recruitment campaign and internal communications materials.