Turnover of staff is expensive and undermines your organisation's ability to establish a stable workforce - vitally important during periods of change.

And with competition for the right people increasingly tough, you can't afford to let your competitors beat you to the market for talent.

An effective employment brand will:

	Reduce the recruitment costs associated with high turnover.
	Reduce short-term absenteeism.
	Free your managers' time. Effort spent on recruitment, induction and exit interviews can be channelled back into achieving your business goals.
	Increase your employees' motivation, productivity and job satisfaction. They'll be more likely to tell people that theirs is a great place to work and your best people are more likely to stay.
	Allow you to consolidate your image with employees, customers and shareholders and create the loyalty factor. You'll retain knowledge within your organisation, which means better service for your customers and better results for your shareholders.
	Provide guidelines and tools, based on internal research, which allow you to tailor messages to each of your different audiences.
	Develop integrated and credible communications with consistent, crystal clear messages for both existing and potential employees.

The investment in research that underpins your employment brand is a tiny percentage of the savings it will earn you. It also ensures you spend your recruitment budget in the most effective way.